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As Albarn would later put it, “delivery of misinformation is as valuable as delivery of information.” Before long Gorillaz spilled into real life and the non-fictional minds behind the band began to trickle into common knowledge, but by this point Albarn and Hewlett had achieved their goal: the manufactured Gorillaz universe had become so immersive that nobody really cared who was behind it. They connected with fans by giving interactive tours of their fictional studio on their website, while their off-the-wall music videos gradually developed into an immensely complex and strange story of a band unbound by reality. They created Gorillaz.īilled as the world’s first virtual band, for a brief period Gorillaz lived entirely within their self-contained multi-media universe. So they decided to push things the other way: they created a band so manufactured that the lines between fiction and reality became blurred. They were disillusioned with the lack of connection that manufactured bands had with the creative side of their music, and were finding the music videos they were watching increasingly lacking in substance.
Gorillaz website games how to#
To finish, stage a large live event: the Gorillaz gig at the O2.įinally, ensure there are people to show audience how to use the app.During their time sharing a flat in the late 90s/early 2000s, Blur’s Damon Albarn and comic illustrator Jamie Hewlett became bored of MTV. Include a tracker to follow Murdoc around the globe, with phrases such as “oh, he’s in the ocean hunting pirates.” or “Noodleâs just been captured over here”, alongside a map and a GPS tracker. Whilst creating this innovative piece of AR, stir in âall the good things that a normal App doesâ such as tour tickets, images, live feeds. Print 120 thousand high quality physical passports for citizens of Plastic Beach and distribute through the music press on the Monday of launch week. They can then share that on Facebook and Twitter with one press. The more stamps that the user collects, the more they are rewarded. Link this symbol to online content so that the symbol unlocks augmented reality chapters dependent on the user’s location and on which symbol they have found: the user sees a stamp, takes a picture of it and gets a reward of some sort. Inside, include the augmented reality symbol. Tie this storyline into an initial promotion.ĭesign a passport to look as though it has travelled around the world a bit, got battered, with printed fake coffee-stains etc. To create a campaign that sustains interest throughout, carefully assemble augmented reality chapters to run for the course of six months between the launch of the album and the concert at the O2.Ĭreate a storyline users unlock chapters of the app using an augmented reality symbol, printed in NME and The Sun. Screen this at the same time as the album is being released and four months later commence the live shows.
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The O2 TV advert for their Priority Ticketing is the Priority Walk, showing the band walking from backstage on to the stage. Meanwhile prepare and distribute a viral ad campaign. The app should be built from scratch and live on the app store in three and a half weeks to fit the schedule Take those initial ideas and consult people in the US and UK to work out what is currently feasible.Ĭommission Mobile Pie, award winning games developer from the Pervasive Media Studio network, to build the app.
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To start, brainstorm with Pervasive Media Studio residents for ideas to promote Gorillaz’ new album and tour.